You Have the Method.
Now Get the Mind Behind It.
Discover the crowd psychology, cold-reading principles, and hidden belief systems that separate the performers who fill their line every show — from the ones who go home early.
Dear Fellow Performer,
The Eddie Fields Method gives you the architecture of a working pitch act. The phases, the timing, the transitions, the language — all of it is there. Master that system and you will make money at fairs and flea markets. That is not in question.
But here is something I have observed across decades of doing this work, watching other performers do this work, and teaching it to those who came after me:
Two performers can use the exact same script,
at the same fair, in the same weather —
and one of them will outsell the other by three to one.
The difference is never the script. It is never the number board. It is never the profile sheets.
It is what is happening inside the minds of the people in the crowd — and whether the performer understands it well enough to work with it rather than against it.
That is what The Psychology of the Pitch is about.
The Method Gets You Started.
The Psychology Gets You Paid.
In thirty years of working markets, fairs, department stores, and vendor shows, I have studied what actually makes audiences stop, stay, engage, and spend money. Not what should work in theory. What actually works when you are standing behind a folding table on a hot Saturday in July in front of strangers who owe you nothing.
The answers are not found in sales books. They are found in crowd psychology. In cognitive science. In the behavioral economics of why human beings make the decisions they make under conditions of social proof, scarcity, and emotional resonance.
Eddie Fields understood this intuitively. What I have done in The Psychology of the Pitch is put that intuitive mastery into language — so you do not have to spend thirty years discovering it yourself.
Why crowds form and what makes them stay • The six cognitive triggers that open wallets • How to read resistance and convert it into engagement • The belief architecture behind a successful cold reading • Why some performers generate repeat customers automatically while others never see the same face twice.
What Is Inside
Plus — Three Exclusive Bonuses
A complete curated library of Barnum/Forer-style statements organized by life category — relationships, career, finances, inner conflicts, and self-perception — with delivery notes for each one. These are not generic horoscope lines. Every statement in this collection has been tested in live performance and selected for maximum resonance across the widest possible range of audience types. Use them verbatim or as frameworks for your own language. This is the shortcut to sounding like you have been reading people for thirty years — on your very first weekend.
Every objection a skeptic has ever raised at a fair or market booth — handled, sequenced, and scripted with precision. “It’s all cold reading.” “Astrology isn’t real.” “You’re just guessing.” “I don’t believe in this.” Each of these is not a dead end. It is a doorway — if you know what to say next. This guide gives you the exact words for twelve of the most common skeptical challenges, along with the psychological principle behind why each response works. Includes the three-step Skeptic Conversion Sequence that turns your most resistant audience member into your loudest advocate.
A complete framework for converting one-time fair customers into long-term private reading clients. Covers the six follow-up touchpoints that move a casual buyer toward a booked appointment, the specific language for every stage of the client relationship, how to handle the transition from fair pricing to premium private rates, and the referral request script that generates new clients from existing ones. Also includes a sample client tracking worksheet and a template for a quarterly “return visit” postcard campaign. This system — consistently applied — is how a part-time fair performer becomes a full-time private reading practice.
About Dr. Rick Allen, Ph.D.
Dr. Rick Allen holds a doctorate in Philosophy and Holistic Life Coaching from Sedona University and has spent more than three decades working fairs, flea markets, department stores, and private consulting practices as a mentalist and personality reader. He studied directly under Damon and Madam Grace at Higbee’s Department Store in Cleveland in the early 1970s and has carried that tradition forward into the modern era.
He is the author of The Eddie Fields Method and creator of the numerology-astrology pitch system described in its appendix. He operates from Bowling Green, Ohio and can be reached at www.DrRickAllen.com.
Here Is Everything You Get Today
$69.97
$29.97
$24.97
$37.97
$159.97
Yes — Add The Psychology of the Pitch to My Order
Every performer reaches a ceiling. The method carries you to a certain height. What breaks through that ceiling is understanding the minds on the other side of the table — understanding what they feel, what they believe, what they need to hear, and what finally tips the moment from watching to buying.
That understanding is what I have spent well over 50 years developing. It is what I am offering you today, for less than the cost of a tank of gas.
The table is set. The line is yours to fill.
With respect and good faith,
Rick Allen, Ph.D.
www.DrRickAllen.com · Bowling Green, Ohio
P.S. — The three bonuses — the 75-statement Cold Reading Arsenal, the Skeptic Conversion Guide, and the Repeat Customer Blueprint — are only available as part of this upgrade package. They will not be sold separately. If you close this page, they are “POOF!” gone.
P.P.S. — You have everything you need to get started right away. The “Psychology of the Pitch” is what you will need after that — and every weekend that follows.
Yes — Add The Psychology of the Pitch to My Order — $69.97